Taxi Fabric’s tenth taxi, ‘A Century of Revolt’ in collaboration with designer Kunel Gaur, was launched last year on Independence Day. The design was inspired by a century of struggle by a hundred year-old generation of young Indians in their 20s who saw the same dream - a free India.
Kunel is the most experienced designer that Taxi Fabric had the good fortune of collaborating with. His design could easily adorn the roof of another Sistine Chapel, if there was one.
He started his career working with the team from London Underground to design signages and devise the way-finding system for the Delhi Metro. It was intensive but amazing and insightful for Gaur to learn what works and how it works from their experience and adapting it to Delhi. The real challenge was execution, getting the right material to make the things more eco-friendly.
Kunel’s original idea was to do a fresco-inspired piece around the Indian independence, and dedicate it to those who he admires deeply for their undying courage and strength to carry on on a war for freedom for over 100 years - the freedom fighters.
He wanted to show them floating hand-in-hand in a utopian scene of a free India that they must have dreamt of when they took it upon themselves to fight for it. His design is intricate and emanates a feeling of grandeur, which fits perfectly with his idea of ‘a century of revolt.’
His interaction with the taxi driver was also inspiring. “The Taxi Driver, Mr. Mohammed Arif told me about his uncle who was himself a freedom fighter. So when the artwork was being fitted to his taxi, he stared at it in silence with a heavy heart,” said Kunel. It is something that moved everyone at Taxi Fabric.
Kunel also shared his perspective on the state of design in India. He said that Design is steadily coming of age in India. Brands know what design can do for their businesses. So they go a long mile incorporating best practices. But there’s still that extra mile to go, one that tells the difference between work that is backed by a lot of needless research and work that is intuitive. Kunel believes that we need a lot more intuitive work.
That is probably the reason why he describes the Taxi Fabric project as “a healthy dose of good design to a canvas that moves, touching each and every person.”
He wishes to see Taxi Fabric change taxis in other cities around the country too. You can read more about his Taxi Fabric here.