CULTURE THROUGH FABRIC
Taxis in India, particularly in Mumbai, are not only the most convenient form of transport but also are iconic to the city’s culture. Although a lot of attention is given to each taxi by its driver to make it stand out from his competitors, very little thought is given to the fabric used on the seats. The designs that cover the taxi seats are often dull and forgettable.
On another note, design in India has always had limited scope and impact. It has never been widely recognised in India, as a medium of communication and social good. Older generations don’t understand it, design to them, is merely visual and not functional.
We put two and two together – turning taxi seat covers into canvases, thus creating a great outlet for our designers to channel their talent and enhance the everyday travel experience of thousands of locals. This platform has made contemporary design available to everyone.
EXPLORING CANVASES FOR DESIGNERS
Two years since its launch, we have upholstered over 100 taxis in Mumbai, along with initiating a launch in Delhi. Over the course of time, we received an overwhelming response from people around the world. We have always been committed to discovering new platforms for designers. While our aim remains the same, we have taken a step forward, in response to the growing demand for our fabric prints.
Today, Taxi Fabric has come a full circle. A year ago, we were researching fabrics for taxis and here we are now, back to the drawing board, developing prints for multi-functional fabrics.
Each of our taxis has a story woven into the fabric that has been inspired by the local culture of the city. And that story has been carried forward to our printed fabrics, making each of them unique. Listen to these fabrics that speak and hear their individual stories.
Read more about the Taxi Fabric project here.